The Design Process...

Jazelz, a british designed brand by me {Jaz} and manufactured in India. Having designed for reputable European and US brands. My passion for designing and making one-o pieces for my neices has become a much sought after style which has led to the creation of ‘Jazelz’.

I thought I’d take you through the design process and to get to know me a little better…


It all starts with inspiration and research and i am inspired from most things, especially when out and about or travelling,looking at dierent colour combos, fabric, trims and embellishments. I’m a big fan of Antique markets, Instagram and Pinterest; they’re a great way to come across new trends/looks that are emerging. Its so useful and quick when collecting images to create moodboards and make my vison come to life. There’s also fashion blogs and illustrators i follow.


Step 1 – I start with my moodboard, fabric and colour palette in front of me and let the creativity flow by hand sketching key silouhettes and any embroidery ideas. Each design is created with the mindset that it is comfortable, easy to wear and has the ‘Jazelz’ wow factor with no itchy/scratchy embroideries. All waistbands have the elasticated inside adjustable detail.

Step 2 – From my inital sketches i work on a range plan and create clear defined cad drawings with colour, print or embroidery using Adobe illustrator my tablet and pen which I can’t live without. i create layouts of actual embroderies for the factory to follow in the sampling process.

Step 3 – The final stage is to create clearly defined technical black & white sketches of each design with size spec and embroidery layout to size if required.

Step 4 – The design packs are then sent to the factory for sampling.


The sampling and production is made in Delhi, India. I have spent a lot of time researching and sourcing factories who specifically work on girls occassion wear and have the in-house embroidery capacity with an understanding of UK clothing safety for childrenswear.

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